COMPANY FOUNDER & CEO
FOUNDER & CEO STORY
A Beautiful Beginning behind Lavserlucran Cleaning and Hospitality Services.
LAVSERLUCRAN Cleaning and Hospitality Services was born not just from experience—but from passion, perseverance, and a dream rooted in service.
My journey began in the humble streets of Cebu, Philippines. As a young girl, I was always drawn to the idea of cleanliness, order, and beauty in everyday spaces. Watching my mother keep our modest home tidy and warm gave me an early appreciation for how cleanliness wasn’t just about hygiene—it was about dignity, care, and love.
This passion led me to pursue a degree in Hotel and Restaurant Management at the University of San Jose–Recoletos. I worked hard, fueled by the desire to one day lead with purpose and make a difference in people’s lives. After graduating in 1992, I started my professional journey—and what a journey it has been.
For over two decades, I had the privilege of working in some of the most prestigious hospitality establishments in the UAE, including Emirates Palace Hotel and Shangri-La Hotel in Abu Dhabi. From Floor Housekeeper to Departmental Trainer, I learned what it means to deliver excellence, exceed expectations, and lead teams with empathy and discipline.
But deep in my heart, I always carried a dream—to create a company of my own. A company where service isn’t just a task but a commitment. Where every corner cleaned tells a story of care. Where clients feel seen, heard, and truly valued.
And so, LAVSERLUCRAN was born..
The name itself is a reflection of care and legacy—a symbol of everything I’ve built with love, experience, and unwavering dedication. Today, LAVSERLUCRAN stands for more than just cleaning. It stands for trust, integrity, and the belief that every home and workplace deserves to be a sanctuary of peace and health.
To our clients: thank you for welcoming us into your homes and businesses. To our team: thank you for believing in this vision and giving your best every day. Together, we are not just cleaning—we are creating cleaner, brighter futures.
From my hands to yours,
Ma. Vilma Martinez Rodriguez
Founder, LAVSERLUCRAN Cleaning and Hospitality Services
COMPANY VISION AND MISSION
Our Vision
To become most trusted cleaning services provider, creating uplifting spaces through care, quality, and innovation. We envision a city where every home and workplaces shines with cleanliness, comfort, and peace of mind.
Our Mission
To deliver dependable and Eco-conscious cleaning solutions that consistently exceed client expectations. We strive to build a strong , reliable team and foster a culture of continuous improvement so we can bring long-lasting cleanliness, satisfaction and trust to every space we serve.